Rooted in sports and product innovation, Adidas look back on a rich history, founded in 1949 by Adolf Dassler. Today, Adidas is still famous for their passion for innovation and cooperations with athletes, but have also partnered up with A-grade celebrities from the show and music industry, which all comes to life at Adidas Originals.
The adidas brand is one of the biggest international global players in sports business. For more than 60 years, adidas has been producing performance-oriented sportswear, sports shoes and equipment to support athletes. At adidas, many things come together: athletes, clubs, fans, designers and pop culture stars. The combination of sports, lifestyle, music and fashion have a long standing history at adidas.
The adidas Story
Who doesn't know the story of the brothers Adolf and Rudolf Dassler? Back in 1924 the brothers Adolf and Rudolf Dassler had the mission to produce the best sports shoes for athletes. The reason for their success is that only a few years later, the first batch of athletes won the gold medal in adidas shoes. In 1949, Adolf (Adi) Dassler finally set up his own company and patented the world-famous three stripes. After the victory of the German national team in 1954, adidas also gained international recognition thanks to the miracle of Berne. Although the brand initially limited themselves to football they gradually specialized in more and more sports and worked closely with athletes to produce sportswear and sports shoes that meet the highest standards. Today, world-class athletes trust in the quality and know-how of adidas.
adidas: Sport, Lifestyle & Fashion
adidas not only subverted the sports goods industry, but is also a pioneer in sports marketing. The merger with the fitness brand Reebook and its connection between fashion and the art world laid the foundation for the image. Therefore, adidas is not only a sports brand, but captivates it’s audience with its authentic style and function. Today, street style and sports are inseparable. This is just one of adidas' innovative achievements, which stems from the development of many new technologies in the field of sports. Innovations such as adidas Predator football shoes, ClimaCool technology for sportswear, or adidas Boost running shoes are major milestones in sneaker history.
adidas in the music industry
As a subsidiary of the sports giant, Originals has become synonymous with adidas' close relationship with musicians and the music industry decades ago. Regardless of their sponsorship performance on the pitch, course or track, adidas has always managed to keep their options open. The brand's success in music endorsement far exceeds its sporting events. When a brand is recognized within the music industry, it gains a certain type of longevity. For many years, adidas has been a beneficiary of the music industry's fascination with its clothing.
In 1986, the story came out. adidas executive Angelo Anastino participated in the Run-DMC performance at Madison Square Gardens. Previously, his company provided hip-hop clothing. When the group dabbled in the popular song «My adidas», thousands of young fans raised their adidas sneakers, and the brand launched the Run-DMC sportswear series the following summer. Due to the birth of the hip-hop sneaker collaboration, this story may be fake in many ways, but adidas’ connection with hip-hop in the United States is both real and profitable.
adidas and Kanye West’s Yeezy
In 2015, just a year after Kanye left Nike, the first pair of adidas Yeezy was released. The so-called "Yeezy season" began, and the superstar showed his sneakers to the world. Rihanna, his wife Kim Kardashian, the Sneakerheads, basically everyone went crazy. Because everyone knew that when Kanye West did something, he did it right. adidas has developed models from Yeezy 750 to Yeezy 350, Yeezy 950, Yeezy 350 V2, Yeezy 700 and Yeezy 500. Don't forget the Yeezy children's models as well as the 350 Cleat, Yeezy Season and Power Phase boots.